New brand and On Air of the tournament, presented by Sportsview, broadcasted on TV Record, Facebook, Claro, Vivo, Sky and app.

We look for the values of football and its presence in the culture of Rio de Janeiro, a dimension that goes beyond the field lines, which inserts itself in daily life and rules behaviors and passions, stimulates competition and democratically embraces fans from the most diverse realities.

So here’s the multifaceted, elegant and casual brand, alternating strength and lightness, ready to go.

Opening spot

Graphic inserts

On air graphics

IDs

Pre-game content

Social media stickers

Cariocão21

CLIENT
FERJ / Sportsview
YEAR

2021